Last year a run of articles reported that Walt Disney World had gotten noticeably emptier. Most of them leaned on the same kind of evidence: third-party wait time trackers showing crowd levels at multi-year lows. Disney, meanwhile, was describing attendance as broadly stable. Both things looked true at once, which is what made it interesting. A posted wait time measures how long a queue is, not how many people walked through the gate. There are several reasons those two numb

What 19,460 restaurants show about specialization, and why the first version of this chart was wrong.

Live tool: https://personavalidator.app Walk-through trailer: The problem I kept running into Personas are supposed to anchor product decisions. In practice, most are invented. Someone writes up a plausible-sounding user, gives them a name and a stock photo, and the team treats that fiction as evidence for months. When a stakeholder asks "how do we know this persona is real," the honest answer is usually that we do not. That gap bothered me enough to build a tool that closes