Live tool: https://personavalidator.app Walk-through trailer: The problem I kept running into Personas are supposed to anchor product decisions. In practice, most are invented. Someone writes up a plausible-sounding user, gives them a name and a stock photo, and the team treats that fiction as evidence for months. When a stakeholder asks "how do we know this persona is real," the honest answer is usually that we do not. That gap bothered me enough to build a tool that closes

On this project I created a dashboard in Tableau for a fictional hotel business. The analysis focuses on the booking trends of this...

On this project I use Power BI to analyze data for a fictional eCommerce company I call EverMart Online. I have created two separate...